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About Us

Potenxializing Talent


We Create Opportunities for Candidates & Businesses

Potenxial is a seasoned HR company with 12 yearsof experience, delivering top-notch recruitment services to global businesses in the automotive, manufacturing, technology, pharmaceutical, and food sectors.

Currently, Potenxial operates in both Mexico and Canada. Potenxial efficiently caters to the recruitment requirements of local employers, enabling organizations to flourish in the demanding and competitive labour market in Canada.

Connecting People for over 12 Years



Gume Arzola

Gume Arzola


Meet Gume Arzola, a seasoned Facilitator, Team Coach, and Founder of Potenxial with over 15 years of invaluable experience. With a proven track record of collaborating with 150+ global companies, Gume Arzola has established himself as a trusted expert in talent development and talent acquisition.

As the Director of Potenxial, Gume brings a wealth of expertise to the table. Overseeing the hiring process for more than 14,000 professionals in the last 12 years, he demonstrates a keen understanding of talent acquisition and management. Combining his extensive experience as a Senior HR professional with his adeptness as a facilitator and team coach, Gume ensures seamless integration of individuals into diverse organizational cultures.

Gume Arzola holds a spectrum of certifications that underscore his commitment to professional development and excellence:

  • Equity, Diversity, and Inclusion Certificate – University of British Columbia, Canada (In progress)
  • Senior Professional in Human Resources International (HRCI)
  • Radical Collaboration® Trainer – Radical Collaboration International
  • Integral Facilitation – 2014 – PRAGMAGIA
  • Lumina Spark – 2017 – LUMINA INTERNATIONAL
  • Team Coaching – 2016 – LIM GLOBAL (In progress)

Since 2019, Gume Arzola has resided in Victoria, BC, on the traditional territories of the Lekwungen peoples, now known as the Songhees and Esquimalt Nations. Here, he embraces the opportunity to serve, grow, and support the development of businesses and communities across Canada, leveraging his international experience to bring value to the talent acquisition practice.


2840 Peatt Rd #211,

Victoria, BC V9B 3V4

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